Preparing content for your websiteStep 1 of 714%The purpose of this form is for you to record your responses to the following questions:Who is your ideal customer?How do you solve their problem?What gives you credibility to solve their problem?What is the cost for the customer to solve their problem?How can they contact you, or what action do you want them to take?At the end of the form, you can have your responses emailed to you.Who is your ideal customer?(Required)Get fairly specific. If you try to be everything to everyone, you land diluting your marketing efforts and attracting no one. If you have a broad offering, pick one or two of your services that make you unique and market those. You can always experiment with this, and as you grow, you can strategically marketing additional services as your marketing budget grows.How do you solve their problem?(Required)Consumers like to see a plan of action. Create your approach to solving their problem. A number of steps is a popular approach and allows your customer to get their mind around the process they are likely to go through with you.Credibility(Required)Why can you be trusted to solve their problem? List your qualifications, experience, sources of testimonials, or guarantees you offer.Cost(Required)List the range for what it will cost for someone have you solve their problem. If it is complex, list what it will cost to determine what the total cost could be. For example, you may have an initial consult fee, and as a result of that consult, you can then determine what the prospect is looking at in terms of total cost to solve their problem.How can you be contacted from your website?(Required)List the method or methods visitors to your website will be able to contact you. Also list target response times for getting back to them.Send my responses to (Email)(Required) Add me to your newsletter? Yes please!
