If you are a small business, every resource is precious. Everything you do requires strategic attention. If you agree, then approach your website with strategy in mind.
Think of the world wide web as a massive market place filled with noise. Among the shoppers in the market place are those who want what you have on offer. But not everyone at the market wants what you have. So you need to make it clear who you are serving.
Here is a suggested approach for developing the content for your website.
- Who is your ideal customer?
- Get fairly specific. If you try to be everything to everyone, you land diluting your marketing efforts and attracting no one.
- If you have a broad offering, pick one or two of your services that make you unique and market those. You can always experiment with this, and as you grow, you can strategically marketing additional services as your marketing budget grows.
- How do you solve their problem?
- Consumers like to see a plan of action. Create your approach to solving their problem.
- Credibility
- Identify why you can be trusted. This could be based on education, qualifications, experience, or testimonials.
- This is a work in progress. When you begin, you may only be able to market yourq qualifications. The more mature your business is, the more you can add to increase your credibility.
- Cost
- Like it or not, people want to know how much they may have to spend. And don’t worry, among potential consumers, there will be many that think you are too expensive, and there will be many who think you are too cheap. Then there are those who think your price is just right. Don’t believe this? Then ask yourself why some business owners within the same industry seem to have greater success with the wealthy, and others have success with a different socio-ecomic market segment.
- How can you be contacted?
- Make it easy for consumers to get in touch with you. Options are
- A contact form
- Telephone number to call or text
- Chat from your website
- You may not be ready for all of these but at a minimum you can include a phone number and a contact form.
- Make it easy for consumers to get in touch with you. Options are
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